Companies can use QR codes to link to customer satisfaction surveys such as this poster from Boston Pizza they have a QR code to linking to a customer satisfaction survey, but they also have an incentive for customers to complete the survey. For example in this case Boston Pizza is giving away either an iPod or $1,000, it has become very popular for companies to have customer satisfaction surveys. Many of them have an incentive for the customer as well as for the company; for example most restaurants will give away something small like a free desert or a free appetisers as incentives for customers to complete the survey. Also companies benefit by receiving feed back from their customers to know how to be able to better serve them in the future.
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